Published
Dec 1, 2024
Linh Nguyen
Overview of organic and paid channels
Organic — very slow and hard to track, but free to get started.
Paid — much more scalable but could be very expensive (e.g. in the case of Meta)
Should I focus on organic vs. paid?
How do I get started?
How will I know if it's working?
Unit economics: LTV/CAC.
Payback period.