Published
Nov 13, 2025
Linh Nguyen
Welcome to part two of this four-part playbook on building and launching a successful consumer mobile app. Here’s where we’re at:
Step 2 - How to get your first 1,000 users (←You're here)
Step 3 - How to get your first 100 paying customers (coming soon)
Step 4 - How to build your app growth engine (coming soon)
Let's get into it.
You've validated your app idea, shipped your first app version, and got early feedback from a few engaged users. Now comes the next challenge: how do you find your first 1,000 users?
Should you focus on ASO? Run ads on Instagram or TikTok? Try to get press coverage? Cold email influencers? Post on Product Hunt? Where do you even start?
Here's what I've learned as an early hire at Blinkist as the company scaled from zero to 25 million users over the course of a decade: When you plan your growth strategy, resist the urge to jump straight into picking marketing channels. Instead, start by understanding your business model and then work backwards from there.
Today I'm incredibly lucky to be working alongside a community of mobile app founders as I'm building Rey, a platform for building and launching mobile apps visually. With this playbook, I want to create an actionable framework to help more founders like them (and you!) succeed in the mobile app industry. It draws from my time at Blinkist and lessons from 19 of the most successful consumer apps, including Instagram, Pinterest, Ladder and Calm. It's not a guarantee of success, but it will be a great starting point for anyone building in this space today.
In this article, I'll walk you through the seven main channels these companies used to acquire their first 1,000 users, and more importantly, how to figure out which ones actually make sense for your app based on your business model.
📥 Download the How To Get Your First 1,000 Users Cheatsheet for a quick reference guide you can use while planning your user acquisition strategy.
Before we dive into the tactics for each of these channels, let's start with the first question.
1. How will you make money?
Your business model determines everything about your growth strategy: what you're testing, how much you can spend, and which channels will work. Each business model comes with a different core question you need to answer early on:
Subscriptions
Subscriptions are the most straightforward business model. Customers pay you a recurring amount every month, and based on your retention rate, you can predict revenue over 90 days or a year. This predictability makes it easier to calculate how much you can afford to spend on customer acquisition. This is why subscriptions are the most prominent business model on the app stores today.
If you're running a subscription app and you've already validated product-market fit (users are using your app regularly and purchasing), paid advertising can be a powerful scaling lever. The key metric you're tracking is ROAS (Return on Ad Spend), this means how much revenue you earn back for every dollar you spend on acquiring users. A 200% ROAS means you earn $2 for every $1 spent, which is typically the target for bootstrapped teams.
With your first 1,000 users, you're testing whether you can acquire users at a cost that makes sense given how much they'll pay you over time.
Because users can get value from your app independently, without needing other users on the platform, you have more flexibility with which channels you choose. The seven channels I'll describe below are all proven growth channels for subscription apps in the early stage.
Marketplaces
For marketplace apps, your revenue depends on facilitating exchanges between users or between users and businesses. Whether it's ride-sharing, resale, or services, you earn a percentage of each transaction.
The challenge for marketplaces specifically is that you need both sides of the equation: supply and demand. You can't have a ride-sharing app with only drivers and no passengers. This creates what's called the "cold-start problem." You need to build up both supply and demand simultaneously, which makes revenue modeling more complex and unpredictable.
The biggest marketplace companies succeeded by constraining their initial geography or category to reach critical mass faster. Uber started by recruiting drivers in San Francisco. Airbnb focused first on New York. DoorDash started in Palo Alto. By limiting scope, they could achieve enough supply in one area to provide reliable service, which attracted demand.
Getting enough supply is so challenging in the early days that many companies subsidized their early users. Uber guaranteed drivers $40/hour with the condition that they maintain a 70% acceptance rate and keep the app running. PayPal paid users $20 to open an account and $20 to refer a friend.
With your first 1,000 users, you're proving that the growth flywheel can spin. You're not worried about ROAS yet, you're worried about whether the marketplace functions at all. This is why direct outreach and manual, hands-on tactics tend to be the most effective channels for marketplaces early on. You need to personally recruit users one by one before scaling with broader growth channels.
Ads
For ad-supported apps, you earn revenue not from your users but from advertisers. Ads are the most challenging model for early-stage companies because you only generate revenue at scale. The average ad revenue an app earns is roughly $2 per 1,000 impressions, which means you'd need millions of impressions to reach any kind of meaningful revenue. Your goal at this stage isn't to make money, but to validate that your app has strong user engagement and network effects.
For ad-supported models, paid advertising in the early days is usually not about ROAS, but about creating network effects. The famous example is TikTok: ByteDance spent over $1 billion on advertising when they first launched the app. The massive user influx trained their recommendation algorithm and created a growth flywheel – more users meant more content and smarter algorithms, which attracted even more users.
The TikTok example shows the power of scale, but it's not replicable for most startups. Unless you have deep pockets like ByteDance, your priority with ad-supported apps is to make sure you have a strong core product first before you think about growth at all.
With your first 1,000 users, you're trying to prove that people love your product enough to keep using it and tell their friends about it. This means focusing on organic channels (search, content, and word-of-mouth) rather than paid acquisition.
While other business models exist, such as paid upfront apps or one-time in-app purchases, I'm focusing on the three business models above since these represent the core strategic approaches for most consumer mobile apps.
2. How will you acquire your first 1,000 users?
Now that you understand your business model, it's time to get tactical. How do you actually find those first 1,000 users?
You don't need to master every marketing channel. The channels that work depend entirely on your business model and target audience.
Here's how to think about the seven main channel categories and when to use each:
1. Direct Outreach
Direct outreach is the most underrated channel for early-stage apps. It doesn't scale, it's time-intensive, and it feels inefficient, which is exactly why most founders skip it. However, for some of the biggest consumer apps (Instagram, Etsy, OpenTable, Airbnb) this strategy was critical to helping them get off the ground.
When Instagram first launched, Kevin Systrom would personally cold-email the most influential people in the tech community to get them to use the app.
"I have a screenshot somewhere in my drafts box in Gmail and I literally had like 30 emails queued up that say 'hello from Instagram' in the subject and it's tailored to everyone in tech, like literally everyone. We had a one-pager and a PDF that explained what we did."
"I emailed each and every one of them thinking maybe we could get them on our beta or something. And surprisingly to us, about half of the people wrote back," Systrom recalls. The response was overwhelmingly positive. "Once we sent it to them, everyone loved it. They were like, 'This is awesome. I'm having so much fun.'"
— Kevin Systrom, Instagram (Z Fellows)
Direct outreach is especially critical when your app requires network effects to deliver value. If your product only works when multiple users are on the platform, whether that's both sides of a marketplace or a critical mass of social connections, you can't wait for users to come to you.
Here's how some of the biggest apps bootstrapped their networks:
Uber: Manually recruited black car drivers in San Francisco and offered free rides to create initial demand.
DoorDash: Focused on one geographic area (Palo Alto) and manually recruited restaurants while using their own team as initial delivery drivers.
OpenTable: Went door-to-door pitching directly to restaurants, carrying the software to show restaurant owners how it worked.
Airbnb: Scraped Craigslist to extract contact info of property owners, then sent them pitches to list on Airbnb.
Etsy: Scoured craft fairs across the country to identify the best vendors at each fair, then pitched them on opening an online store on the site.
Tinder: Visited college sororities to have women install the app, then went to fraternities where men would see profiles of women they knew.
Direct outreach is less important for subscription apps where users can get value independently, like meditation apps, fitness trackers, or productivity tools. These apps can rely more heavily on content marketing, ASO, and communities. But even for these apps, direct outreach to influencers or community leaders can accelerate growth.
2. Search
Search captures high-intent users who are actively looking for solutions. The two most popular channels in this category are ASO and SEO.
App Store Optimization (ASO)
App Store Optimization (ASO) targets users on app stores based on their search intent. When someone searches "meditation" or "food delivery" in the App Store or Google Play Store, you want to appear in the top results.
The key factors that affect your ranking include your app name, keywords in your description, reviews and ratings, and download velocity. Your app icon and screenshots don't directly impact ranking, but they significantly affect whether someone actually downloads your app once they see it.
For Ania Wysocka, the founder of Rootd, an app for panic attack relief, ASO was the perfect growth channel in the early days. Ania saw that people experiencing panic attacks were already actively searching for help. To optimize for search traffic from the app stores, she obsessed over every word in her listing, every screenshot, every metadata tag, and the app title and subtitle. This strategy paid off: her app now has over 4 million downloads and $1 million in revenue.
John McEvoy, the founder of Momego (a bus and train tracking app), followed a similar strategy. Over several years, relying solely on ASO, he grew Momego to 5.2 million downloads, 400,000 monthly active users, and $30,000 in monthly recurring revenue.
Here's how Ania and John optimized their app store presence to acquire their first users:
Start with low-competition keywords, even if volume is low: Ania used tools like Sensor Tower or AppFigures for keyword research. She found that "panic attack" had low competition but also low search volume, while "anxiety" had more volume but much more competition. She chose "panic attack" because even though fewer people searched for it, those who did were exactly her target users, and she could actually rank for it.
Localize your app store pages: John discovered that adding location-specific keywords like "MTA subway" for New York or "CTA L Trains" for Chicago dramatically increased downloads. He also updated his screenshots to be location-specific.
Test keywords before committing: John used Apple Search Ads to test keywords in small batches, seeing which ones actually converted to downloads. He also used the app store's autocomplete feature by typing the first few characters of relevant terms to see what the algorithm suggests people are searching for.
Leverage secondary localizations for extra keyword slots: John discovered a powerful hack: keywords added to Mexican Spanish localization are also indexed in the US App Store with the same weight as English keywords. This effectively doubles your keyword opportunities without keyword stuffing your primary listing. The same principle applies to other secondary localizations like Canadian French or UK English.
Build a consistent flow of ratings and reviews: Once you're ranking in the top 10 for your target keywords, ratings become critical to reaching #1. Apps with higher ratings and recent reviews get ranking boosts. John recommended implementing in-app prompts asking for ratings at key moments, after a user completes a core action or achieves a milestone.
ASO works particularly well when your target users are already actively searching for a solution to a specific problem, such as panic attacks, meditation, language learning, or transit tracking. However, it's less effective for marketplaces in the early days, where your priority is solving the cold-start problem, and that usually requires more hands-on, targeted tactics.
Search Engine Optimization (SEO)
While ASO captures people already searching in app stores, SEO drives traffic from Google and other search engines to your website, where you can then convert visitors into app downloads.
There are two main approaches to SEO for mobile apps: editorial SEO (creating high-quality written content) and programmatic SEO (automatically generating thousands of keyword-targeted pages at scale).
Editorial SEO works best for apps that address problems people actively search for online. Headspace, the meditation app, built a stellar SEO strategy that drives over 400,000 organic visitors per month to their website. They rank for more than 80,000 keywords through their "Orange Dot" blog, resources, and research content.
Headspace uses a hub-and-spoke content approach, creating comprehensive resources around core topics like "meditation basics" and then building out more specific articles on related subjects like "transcendental meditation." This helps them build topical authority and rank for highly competitive keywords.
Programmatic SEO uses data and automation tools to produce pages at scale. Transit, a public transit app, accelerated their content production using programmatic SEO in 2023. Their landing page count skyrocketed from under 300 to 10,000-21,000. These new landing pages highlight specific commutes using regional transportation methods, like buses, subways, and trains.
For example, Transit has a page for "NYC Subway Q Train" and another for "Dublin Bus 27." This means thousands of pages, all following the same template but with unique, valuable information for each specific route.
For your first 1,000 users, SEO is a slower burn than paid advertising or direct outreach. But it has compounding returns: a well-ranking article or programmatic page can drive traffic for months or years without ongoing cost.
3. Communities & Events
Communities and events let you build relationships and trust with potential users before asking them to download your app.
Events
Events are one of the most underrated growth strategies, especially in the early stage when you're still figuring out product-market fit. Here's how some of the biggest consumer apps got started using this strategy:
Airbnb: Used events as a core strategy to launch new cities. They would organize meetups with local hosts, do outreach encouraging targeted guests to try hosting, and run on-the-ground host referral campaigns.
Headspace: Started by doing guided meditation events around the UK, where they would talk about the benefits of meditation and lead group meditation sessions.
Pinterest: The platform's early growth was fueled by a blogger's community event called 'Pin It Forward'. The founders started focusing on bloggers once they realized that these users were the most passionate early adopters of Pinterest.
Tinder: Hosted exclusive parties at colleges where the 'entry ticket' was showing the app installed on your phone.
MySwimPro: Hosted swim camps and went to other in-person swimming events.
Events work well across all three business models, but for different reasons. For marketplaces like Airbnb and Tinder, events helped seed both sides of the market in a specific location, which is exactly what you need to solve the cold-start problem. For subscription apps like Headspace and MySwimPro, events built trust and demonstrated the product's value in a way that's hard to replicate online. For ad-supported apps, events can rapidly build the engaged user base and network effects you need for your business model to become viable.
Online Communities
Beyond physical events, online communities like Reddit, Facebook Groups, and Discord offer a way to build relationships at scale without geographic constraints. The key is identifying where your target users already congregate and becoming a valuable member of those communities long before you ask for anything.
Product Hunt, along with communities like r/sideprojects, r/startups, and similar subreddits, have become popular launch platforms for new apps. However, these channels tend to attract a specific demographic – tech enthusiasts and early adopters – so they work best if that's your target audience. If you're building a mainstream consumer app for non-tech users, you'll get downloads and feedback, but these users may not represent your actual market.
4. Press & App Store Features
Press coverage and app store features can drive thousands of downloads in a single day, but journalists and editors receive hundreds of pitches daily. To break through, you need a story that's timely, newsworthy, and tied to something bigger than just "I built an app."
Press
When Ania Wysocka first launched Rootd, she knew that she had a compelling story. So she focused on getting coverage from the press, starting with the local journalists and then working her way up to the global publications.
"So I launched on World Mental Health Day and my strategy there – since Rootd had no background yet, no traction or validation – I sent it to local folks and journalists, and typically, I think that works almost anywhere you are in the world. Folks really do want to promote their local business stories. So that helped in getting that first few hundred.
And then later on, Rootd started making these different lists on Healthline and an article came out in Glamour Magazine and stuff. So then I would basically amp that up and send it to even more press in the States, even in Europe, to get more stories behind it."
– Ania Wysocka, Rootd via Sub Club
Traditional press pitches aren't the only way to generate media attention. Alex Tew and Michael Acton Smith, the founders of Calm, generated over 100,000 email signups before their app even launched by creating a simple website called DoNothingFor2Minutes.com. The concept went viral on social media and tech blogs, and at the bottom of the page was a simple call-to-action to sign up for updates about Calm.
Press works best when you have a compelling personal story (founder overcoming adversity), you're addressing a timely social issue, or you've built something genuinely novel. Skip press outreach if your app is similar to many others, you don't have a unique angle, or your target users don't consume traditional media. For many apps, micro-influencers and community word-of-mouth will be more effective than chasing major publications.
App Store Features
Getting featured in the App Store or Google Play can be even more impactful than press coverage. While Apple and Google are selective about which apps they feature, your persistence can pay off, as Ania Wysocka discovered:
"I was just submitting submission after submission after submission, and I would try to connect with other app founders who have been featured, and I just didn't have much luck. And unfortunately I don't have any magic sauce here, I just kept doing the submission, submission, submission until finally one day I heard back, and this was probably 15 submissions later being like, 'Hey, prepare some artwork because you might be featured.' And that was a huge deal and I was so excited and that was sort of how that started."
– Ania Wysocka, Rootd via Sub Club
Both press coverage and app store features are inherently unpredictable: you can't force a journalist to write about you or Apple to feature you. That's why these channels should be viewed as bonuses, not your primary growth strategy.
5. Content Marketing
Content marketing is your long-term growth investment. Unlike paid ads where you stop getting results the moment you stop spending, content marketing continues working for you months or even years after you create it. However, it takes time to build momentum, you won't see massive results in your first month.
While we discussed editorial SEO earlier as a way to capture people actively searching for solutions, content marketing has a broader purpose: building an audience and being discovered organically across multiple channels.
Content marketing includes:
SEO-optimized content that ranks in search engines (blogs, YouTube videos)
Social media content that reaches people while they're scrolling their feeds (Instagram posts, TikToks, LinkedIn articles)
Educational content that builds trust and authority over time (tutorials, guides, courses)
Community-building content that turns casual followers into loyal users (newsletters, live streams, Q&As)
Content marketing works best when you already have deep expertise in your domain. It's particularly effective for subscription apps where educating users helps build trust and showcase your product's value over time. Since content is a long-term investment that requires consistent effort, it's also important that you genuinely enjoy producing content. Otherwise, you won't stick with it long enough to see results.
Fares Ksebati, co-founder of MySwimPro, built the app to over 2 million users by following a deceptively simple principle: answer the questions people are already asking.
In the early days of the app, Fares noticed he was answering the same questions via email every single day. Users would ask basic swimming questions: how to do a flip turn, how to improve freestyle technique, what "4x50 IM" meant in their workout plan. Rather than continuing to copy-paste the same answers, he started creating content.
"I got up a whiteboard and I just explained swimming terminology. And then I started doing this on a weekly basis and it became known as the Whiteboard Wednesday. So I stand in front of a whiteboard and for 15 minutes I elaborate on something swimming."
– Fares Ksebati, MySwimPro via Sub Club
Here's Fares's playbook for content-driven growth:
Mine your support channels for content ideas: Pay attention to the questions users ask repeatedly via email, in-app messages, or support tickets. Fares used tools like keyword research platforms to understand search volume, but his best ideas came from actual user questions.
Optimize for search intent on both Google and YouTube: Fares focused on SEO-friendly blog posts (Google is the biggest search engine) and YouTube videos (the second biggest search engine). People actively searching "how to do a flip turn" or "swimming terminology explained" were his ideal audience: they had a problem and were looking for solutions.
Know that content marketing is a slow grind: In the early days, Fares's videos got 75 views, maybe 300. Now some of those same whiteboard videos have millions of views. From 2015 to 2018, he published thousands of social media posts and hundreds of articles. "It's not like we wrote five articles and then now we're SEO relevant. It was just consistently… just a continuous routine and building that pattern of habit."
Create content around what you genuinely know and love: If creating content feels like a mental burden because you're forcing expertise you don't have, you won't stick with it. Fares could produce content quickly because he was talking about something he knew deeply and cared about. "I love doing it," he said. "It doesn't really feel like a lot of work to me."
6. Paid Advertising
Paid advertising can be a powerful growth lever once you've validated product-market fit and your unit economics through other organic channels.
Social Ads
Meta (Facebook and Instagram) and TikTok have become the dominant platforms for mobile app advertising. Meta ads have been one of the core growth drivers for Blinkist since the early days, and the app now has over 40 million users.
If you want to get started with Meta or TikTok ads, Sara El-Bachri, who advised the Paid Social team at Blinkist, recommended focusing on these four core levers:
Targeting: In the past, you needed extremely precise interest-based audiences to succeed. Now, the advantage comes from your ad creative, and targeting is less critical. Start with broad targeting (age + gender + location) and let the algorithm find your audience.
Creatives: Your ad creative is the biggest driver of performance. Use tools like the Facebook Ad Library, TikTok Ad Library, and the Google Ad Transparency Center to see what similar apps in your space are running. This helps you identify patterns in creatives that already work (problem-focused hooks, demonstration videos, testimonials) and create your own versions. Plan to test 20–30 creative variations in your first month. The best performing ads often look native to the platform: iPhone recordings, user testimonials, screen recordings with voiceover. You can use free or cheap tools like CapCut or Canva to handle most creative production.
Greg Stewart from Ladder discovered a powerful strategy for TikTok: nail organic content before spending on paid ads. "If you're not nailing [organic content] before spending a dollar on paid marketing, you're going to give up pretty quickly," Greg warned. Ladder focused entirely on creating content that worked organically first, then amplified it with TikTok ads. This approach not only validated which creative angles resonated with their audience but also made their paid ads feel more authentic and native to the platform.
Budget: Budget matters critically for the algorithm's learning phase. While conventional wisdom suggests testing multiple channels and doubling down on what works, this strategy can be detrimental for platforms like TikTok and Meta. These platforms require a minimum daily budget to give the algorithm enough data to learn and optimize effectively.
For Meta, Sara recommended a minimum of $60 per day per ad set. If you're working with a limited budget, focus on one platform first rather than spreading yourself too thin.
Conversion events: When you set up your campaigns, you tell the platform which event you want to optimize for: app installs, signups, trial starts, purchases, or some other action. The platform will then show your ads to users most likely to complete that event. Start by optimizing for installs to build data volume, then shift to signups or subscription events once you have 50+ conversions per week. The algorithm needs volume to optimize effectively.
Before spending any significant budget, ensure you have proper attribution in place. Fares Ksebati from MySwimPro learned this the hard way during his early paid ad experiments: "The biggest mistake you can make is not having the right analytics in place. If you don't know what actually ends up happening with that $1,500 and you don't have some level of confidence in the attribution, that's the biggest mistake."
Set up proper tracking with tools like Adjust, AppsFlyer, or Singular before launching campaigns, and commit to reviewing performance daily during your testing phase. If you're building your mobile app with a visual no-code builder like Rey (that's us!), AppsFlyer integration comes out of the box, so you'll have proper attribution set up from day one.
Search Ads
Search ads are fundamentally different from social ads because you're capturing search intent. Search ads work best when you've already validated demand through ASO: if people are finding you organically through search, paid search can amplify that traffic.
Apple Search Ads (ASA) let you appear at the top of App Store search results. ASA works on an auction model where you bid on keywords. Start with your core keywords (what your app actually does) rather than competitor names. While bidding on competitor keywords can work, it's usually more expensive and converts at lower rates because users have a specific app in mind already.
Google Ads can drive downloads through multiple formats: search ads that appear on Google, YouTube ads, and display ads across Google's network. Google Search Ads work similarly to ASA, where you're bidding on keywords related to your app's function or category. Display ads offer the broadest reach but often deliver lower-quality users who stumbled upon your ad rather than actively seeking a solution.
Search ads tend to have better conversion rates than social ads because of intent, but the volume is lower. You can only reach people who are actively searching, which limits your scale. Most apps use search ads as part of their mix but don't rely on them as their primary growth channel.
7. Influencer Marketing
Influencer marketing is when you partner with creators to promote your app to their audience. The power of influencer marketing is trust and authenticity: people trust recommendations from creators they follow more than traditional ads.
Greg Stewart and the Ladder team used this strategy to go from zero to $1 million in annual recurring revenue in the early days. Here's their growth playbook:
Focus on micro-creators with hyper-relevant audiences: Ladder partnered with fitness coaches who had built loyal followings on Instagram – anywhere between 15,000 and 100,000 followers. These creators weren't mega-influencers, but their audiences were exactly Ladder's target users: people already invested in fitness who trusted their coach's recommendations.
Do things that don't scale early on: The team would get on the phone to pitch each coach directly and create custom presentations featuring the coach's face, brand, and name. "We made it in that first moment all about them and how we thought about the coach and how important that role was to even the early innings of the business. That led to some really exciting coach partners, most of them are still with us today," Greg explained.
Structure partnerships for perfect alignment: Ladder split revenue 50/50 with coaches after Apple's commission. This generous split reduced Ladder's margins short-term but created strong incentives for coaches to promote the app genuinely and consistently.
Build clear attribution from the start: Ladder set up unique UTM tracking for each coach's Instagram link-in-bio, allowing them to see exactly which users came from which creator. Users clicked through to a custom landing page featuring their specific coach before entering the app. This clear attribution allowed Ladder to measure which coaches drove the most engaged users.
Influencer marketing worked exceptionally well for Ladder because the personal connection with coaches was core to their product strategy. If your app's success depends on trusted experts, community leaders, or creators vouching for it and being part of the experience, influencer partnerships can be your primary growth engine.
Putting it all together
You now have a framework for thinking about how to acquire your first 1,000 users. Here's the key takeaway:
Start with your business model and work backwards.
If you're building a marketplace, direct outreach and events will likely be your most important early channels since you need hands-on tactics to seed supply and demand.
If you're building a subscription app where users can get value independently, you have more flexibility – all of the channels I've described above are all proven growth channels.
If you're building an ad-supported app, focus on organic channels that help you drive strong user engagement and word-of-mouth before you spend money on acquisition.
Resist the temptation to spend early. Paid advertising is powerful, but only after you've validated product-market fit and understand your unit economics.
With that in mind, let's go out there and get your first 1,000 users.
———
Huge thanks to Sandra Wu (Senior Growth Manager, Wealthsimple), Sara El-Bachri (CMO, Warpzone AI) and Rachael Hibbert (Founder, Edge) for sharing your tactical insights for this article.
Next up: How to get your first 100 paying customers
In the next article, we'll dive deep into what happens after someone installs your app. We'll cover:
How to design an onboarding experience that gets users to their "aha moment" as quickly as possible
The psychology behind trial offers and pricing strategies that actually convert
Conversion funnel optimization: where users drop off and how to fix it
Testing frameworks that helped Blinkist achieve a 300% increase in conversion rates
See you in part three.